azrights

MARCH 15, 2021

There are two drivers of brand asset strength: uniqueness and fame. For example, when you see the swoosh logo of the Nike brand you know it represents Nike even though it may be featured on its own with no name accompanying it. If an asset is less famous, it is more likely to be mistakenly attributed to a competitor’s brand.

Branding 52

Branding Brands Branding Trademark 52

TorrentFreak

JANUARY 24, 2023

“Piracy Impacts Advertising” Reportedly sent to staff via an internal communications system, the new guidelines suggest that piracy harms Globo employees and has a negative effect on the advertising market. “Advertising on Big Brother Brasil will become more expensive in 2023.

Reporting 131

Reporting Social Media Advertising Advertising 131

Corsearch

APRIL 19, 2023

With Gen Z ambivalent on the cost of counterfeiting to legitimate brands – and often actively seeking fakes out – how can brands educate consumers about their societal harms? Typically defined as people born between 1997 and 2012, Gen Z are seen by many brands as the number one audience to connect with online.

Branding 40

Branding Brands Branding Social Media 40

IPilogue

MARCH 22, 2023

According to the complaint, BetterHelp used and revealed consumers’ email addresses, IP addresses, and health questionnaire information to Facebook, Snapchat, Criteo, and Pinterest for advertising purposes”, including “identify[ing] similar consumers and target[ing] them with advertisements for BetterHelp’s counseling service.”

Advertising 106

Advertising Advertising Privacy Settlement 106

TorrentFreak

NOVEMBER 11, 2021

This is why the advertising industry is seen as an ally in the fight against piracy. In the UK , hundreds of advertising agencies began banning pirate sites, and the European Union chimed in as well. What we do know is that earlier this year, there were 5,800 domain names reported as “copyright infringing” sites.

Advertising 121

Advertising Advertising Intellectual Property Reporting 121

IP Tech Blog

NOVEMBER 30, 2022

All three reporters are well known for covering the Capitol Hill beat. Punchbowl argued, as a threshold matter, that the Rogers analysis had no application because First Amendment protections do “not extend to ‘the brand name of [a] commercial enterprise.’” Neither of these prongs is easy [for a plaintiff] to meet.”.

Branding 57

Branding Brands Branding Fair Use 57

Plagiarism Today

APRIL 11, 2022

Earlier this month, the ecommerce site Etsy announced that they are launching a new intellectual property portal that they hope will make it easier for brands, creators and other rightsholders to report listings that are infringing on their rights. Users login with their Etsy account and then first register their brand.

IP 257

IP Intellectual Property Reporting Branding 257

TorrentFreak

JANUARY 31, 2024

The USTR’s report aims to motivate governments and various players in the private sector to take appropriate action, wherever that’s possible, to disrupt and limit infringement. reappeared in the report last year. As expected, the most-visited torrent site on the internet also appears in this year’s report.

Reporting 93

Reporting Marketing Marketing Social Media 93

LexBlog IP

JULY 10, 2023

Can I Use a Competitor’s Name in Advertising? by Founders Legal Some of the most memorable advertising campaigns in history involve the comparative use of competing trademarks. Consumer Comparison Survey Courts have held that it is legally defensible to conduct actual consumer comparison surveys and truthfully report the results.

Advertising 40

Advertising Advertising Branding Brands 40

LexBlog IP

MARCH 5, 2024

As usual, I prepared the report in partnership with and using Docket Navigator and its powerful database. Finally, please let me know if you have thoughts about the report or changes you would like to see. So, I am very open to your suggestions for improving the report. Plaintiff: Adim8, LLC Pls. DoorDash, Inc. The Kroger Co.

Reporting 52

Reporting Litigation Patent IP 52

Plagiarism Today

AUGUST 12, 2021

First off today, Robert Moran at The Philadelphia Inquirer reports that a federal judge has recommended that the Philadelphia Phillies be allowed to continue to use their modified version of the famous Phillie Phanatic mascot even though the changes were relatively minor. 3: Advertising Fuels $1.34 billion annually through advertising.

Advertising 246

Advertising Advertising Reporting Licensing 246

IPilogue

NOVEMBER 18, 2022

On October 25, 2022, following a string of antisemitic remarks and hate speech from Ye (formerly known as Kanye West) on social media, Adidas announced their decision to terminate their co-branding partnership with Ye and end production of all Yeezy branded products. While Ye’s company, Mascotte Holdings Inc.

Business 131

Business Contracts Branding Brands 131

SpicyIP

JULY 1, 2024

Dabur alleged that these depictions were disparaging their trademarks, infringing their copyright, could mislead viewers and negatively impact their brand. Way Forward These incidents raise pertinent questions about the regulatory frameworks governing advertisements. Anchor ( para 64 )).

Advertising 104

Advertising Advertising Copyright Infringement Trademark 104

The IPKat

DECEMBER 27, 2021

Last week, the UK Intellectual Property Office (UKIPO) released an intriguing report measuring and analyzing (apparently for the first time) the influence that social media influencers exert on consumers also when it comes to purchasing counterfeits. The same appears to be true, at least in certain cases, for the purchase of counterfeits.

Social Media 114

Social Media Reporting Advertising Advertising 114

LexBlog IP

NOVEMBER 30, 2022

All three reporters are well known for covering the Capitol Hill beat. ” Punchbowl argued, as a threshold matter, that the Rogers analysis had no application because First Amendment protections do “not extend to ‘the brand name of [a] commercial enterprise.’”

Branding 52

Branding Brands Branding Fair Use 52

IP and Legal Filings

MARCH 5, 2024

Introduction In today’s digital economy, trademarks play an important role in developing a brand’s identity, establishing customer trust, and assuring market competition. Corporations must establish online identities, such as logos, slogans, product names, and brands, to build consumer awareness, loyalty, and trust.

Trademark 90

Trademark Social Media Advertising Advertising 90

IP Tech Blog

MAY 19, 2023

According to the UK’s Department for Digital, Culture, Media and Sport report on influencer culture , the global sector is expected to grow from $6.0 Influencer marketing offers brands a unique opportunity to target and connect with online communities, using a personalized approach. billion in 2020 to $24.1

Marketing 57

Marketing Marketing Branding Brands 57

LexBlog IP

JANUARY 18, 2022

NFTs (non-fungible tokens, not thoroughbreds) were not a disappointment but instead were all the rage for holiday giving this year, including offerings from brands such as Adidas and Balmain x Barbie. Avoid advertising the NFT purchase as an investment opportunity. And we might see you there!

Non-Fungible Tokens 52

Non-Fungible Tokens Advertising Advertising Branding 52

43(B)log

JULY 15, 2024

Nike claims that, despite those efforts, StockX sold a number of Nike-branded shoes that were counterfeits. Butler found that there was no statistically significant difference in cells’ self-reported likelihood of purchasing shoes on StockX, suggesting lack of materiality. Nike’s criticisms warranted cross-examination, not exclusion.

False Advertising 67

False Advertising Branding Brands Branding 67

TorrentFreak

MARCH 1, 2024

Under that new brand, business continued as usual. ACE and others kept up the pressure and in recent months branded Aniwatch one of the most notorious pirate sites. Without an official explanation, we can only speculate as to why the operators have decided to adopt another new brand. ” one user writes.

Branding 96

Branding Brands Branding Advertising 96

TorrentFreak

MAY 26, 2022

For many image conscious consumer-orientated businesses, a key to commercial success lies in carefully calibrated branding and marketing. Thousands of pirate sites rely on advertising to generate revenue but entertainment companies are keen to highlight the downsides of dealing with them. Other issues are even more tricky.

Advertising 127

Advertising Advertising Branding Brands 127

LexBlog IP

AUGUST 7, 2023

The Center for Countering Digital Hate is a not for profit organization that publishes reports on among other things, hate speech and disinformation on social media. CCDH urges brands to not advertise on sites that promote disinformation. X Corp suggests that these efforts have resulted in reduced advertising levels on Twitter.

Social Media 52

Social Media Reporting Contracts False Advertising 52

SpicyIP

AUGUST 20, 2023

Aditya is an attorney at Ira Law and represents Google in trademark litigation relating to keyword advertising. Brand owners, which are aggrieved by competitor ads, have alleged that Google’s Search Engine Results Page (SERP) should only contain results pertaining to the brand owner when the search term comprises or includes their trademark.

Advertising 97

Advertising Advertising Trademark Branding 97

azrights

JUNE 19, 2023

The brand name is a prime way to protect innovations. But because it chose Clubcard as its name, the competition was able to use the same name to benefit from all the advertising and marketing that Tesco had done. The case illustrates how even at the highest levels basic IP mistakes are being made in the branding industry.

Branding 52

Branding Brands Branding IP 52

TorrentFreak

AUGUST 16, 2021

Through various links and advertisements, people are lured into signing up for a website that offers ‘free’ movies, sports events, or books. Unsurprisingly, the selection doesn’t include the latest blockbusters that were advertised but relatively unknown licensed films instead. Perhaps a new brand will surface soon?

Advertising 143

Advertising Advertising Branding Brands 143

Intepat

MAY 28, 2024

Apple could argue transborder reputation, asserting that its brand’s recognition and reputation extend beyond national borders. Inherent Distinctiveness: The Apple logo and brand name are inherently distinctive due to their unique design and association with the company’s products, such as iPhones, iPads, MacBooks, etc.

Trademark 52

Trademark Intellectual Property Branding Brands 52

Likelihood of Confusion

MAY 12, 2022

Advertising Age reports: “Costly Red Campaign Reaps Meager $18 Million.” ” Walking around New York City, I was impressed with the brand-development demonstrated by this $100 million campaign. Famous, beautiful people. The post Cui?, appeared first on LIKELIHOOD OF CONFUSION™.

Branding 52

Branding Brands Branding Advertising 52

43(B)log

FEBRUARY 3, 2022

22, 2021) This case should be of interest to people working on contextual advertising. Claims against Vogue /Conde Nast were covered by Rogers , which applies whenever the “unauthorized use of another’s mark is part of a communicative message and not a source identifier,” including to “commentary, news reporting or criticism,” “i.e.,

Advertising 62

Advertising Advertising Designs Design 62

IPilogue

MARCH 22, 2023

According to the complaint, BetterHelp used and revealed consumers’ email addresses, IP addresses, and health questionnaire information to Facebook, Snapchat, Criteo, and Pinterest for advertising purposes”, including “identify[ing] similar consumers and target[ing] them with advertisements for BetterHelp’s counseling service.”

Advertising 40

Advertising Advertising Privacy Settlement 40

LexBlog IP

MAY 19, 2023

According to the UK’s Department for Digital, Culture, Media and Sport report on influencer culture , the global sector is expected to grow from $6.0 Influencer marketing offers brands a unique opportunity to target and connect with online communities, using a personalized approach. billion in 2020 to $24.1

Marketing 52

Marketing Marketing Contracts Branding 52

Intepat

JUNE 19, 2024

It provides a list of possible documents that may be submitted as evidence, including invoices, promotion and advertising materials, records of successful enforcement, market surveys, and financial documents. Website Screenshots: Screenshots showing the trademark in use on websites.

Trademark 52

Trademark Advertising Advertising Social Media 52

TorrentFreak

MARCH 29, 2023

A new report from anti-piracy group CODA indicates that with persistence and smart tactics, solutions can be found in difficult overseas regions. Pirate Manga Site B9Good.com Manga piracy site B9Good initially appeared in 2008 and established itself under B9DM branding. The man was held until March 19 before being released on bail.

Reporting 100

Reporting Branding Brands Branding 100

43(B)log

SEPTEMBER 9, 2021

I won’t say much about that, though I do have a big question, but there are also false advertising aspects of the case. Examples included the use of terms such as “Sleep 55% Off Number Beds” and “Comfort Air Beds on Sale” in online advertisements. Baxter; 996 F.3d 3d 925 (8 th Cir.

False Advertising 57

False Advertising Advertising Advertising Trademark 57

LexBlog IP

SEPTEMBER 20, 2022

But back here, other than high-level, broad definitions that could theoretically deem advertising itself a dark pattern, there has been a lack of clarity on the issue. Late last week, the FTC issued its report following up on the workshop. For those hoping for more detailed clarity, well, we don’t quite have that.

Reporting 52

Reporting Privacy Advertising Advertising 52

LexBlog IP

OCTOBER 20, 2022

As usual, I prepared the report in partnership with and using Docket Navigator and its powerful database. Finally, please let me know if you have thoughts about the report or changes you would like to see. So, I am very open to your suggestions for improving the report. Trusted Media Brands, Inc. 2BCom, LLC v. FCA US LLC.

Reporting 40

Reporting Litigation Patent Intellectual Property Law 40

TorrentFreak

MAY 24, 2024

As publicly advertised, pirate site domains are nominated for placement on the IWL by rightsholder groups such as the MPA, BPI, IFPI, and the Publishers Association. Once police have carried out their own investigations, any domain subsequently added to the IWL finds itself blacklisted by most of the advertising industry.

Advertising 92

Advertising Advertising Publishing Music 92

IP and Legal Filings

AUGUST 4, 2022

The World Tourism Organization reports that the volume of commerce in the tourism industry has been increasing rapidly and is currently comparable to or even surpasses that of exports of food, vehicles, and oil. This trademark was obtained with the objective of protecting and highlighting the distinctiveness of the brand.

Intellectual Property Law 80

Intellectual Property Law Intellectual Property Law Social Media 80