IP and Legal Filings

AUGUST 28, 2023

The Reason Behind This Evolutionary Development Brand and companies have made it a trend to evolve from time to time creating variants over their original/ main or core mark. It strengthens brand awareness, builds a better rapport, and a more intimate Business-to-consumer relation which builds trust and faith in their product.

Branding 94

Branding Branding Brands Trademark 94

SpicyIP

SEPTEMBER 3, 2024

issued a significant order directing for a permanent injunction and INR 5,00,000 as damages to Louis Vuitton for the unauthorized use of the brand’s copyrighted photos and promotional materials on the website [link]. This is the sale of products that are sold legally, but without the brand’s permission. www.haute24.com com & Ors.

Advertising 103

Advertising Advertising Copyright Branding 103

TorrentFreak

JULY 9, 2022

These VPN providers emphasize in advertisements that they delete their end users’ log access records so their identities will never be disclosed to copyright owners or law enforcement. Soon after, VeePN started to promote itself in relation to the Popcorn Time brand, the lawsuit alleges. which promoted itself as the Popcorn Time VPN.

Advertising 140

Advertising Advertising Copying Trademark 140

Technology & Marketing Law Blog

AUGUST 11, 2022

Rebecca Tushnet and I are pleased to announce the sixth edition of our casebook, Advertising & Marketing Law: Cases & Materials. We also have two online-only chapters on housing discrimination (Chapter 20) and political advertising (Chapter 21), both also freely downloadable. Chapter 2: What is an Advertisement?

Editing 126

Editing Advertising Advertising Marketing 126

Plagiarism Today

APRIL 11, 2022

Earlier this month, the ecommerce site Etsy announced that they are launching a new intellectual property portal that they hope will make it easier for brands, creators and other rightsholders to report listings that are infringing on their rights. Users login with their Etsy account and then first register their brand.

IP 243

IP Intellectual Property Reporting Branding 243

TorrentFreak

NOVEMBER 11, 2021

This is why the advertising industry is seen as an ally in the fight against piracy. In the UK , hundreds of advertising agencies began banning pirate sites, and the European Union chimed in as well. Interestingly, the MPA also reported the advertising company PopAds as a notorious piracy market.

Advertising 134

Advertising Advertising Intellectual Property Reporting 134

43(B)log

JUNE 10, 2024

4, 2024) Finding Zesty Paws’ “#1 Brand” claim literally false, the court grants a preliminary injunction despite Zesty Paws’ attempt to create a factual dispute about what a “brand” is. The dispute turned on what a “brand” is; Zesty Paws argued that Nutramax was not a brand, but Cosequin etc. Nutramax Labs.,

Branding 72

Branding Branding Brands Marketing 72

Plagiarism Today

AUGUST 12, 2021

3: Advertising Fuels $1.34 billion annually through advertising. billion annually through advertising. This advertising is coming from a wide variety of sources, including major brands and Fortune 500 companies, and that the larger pirate sites can receive tens of millions of dollars per year.

Advertising 246

Advertising Advertising Reporting Licensing 246

TorrentFreak

AUGUST 17, 2021

Most pirate sites and apps won’t survive without advertising revenue. This is why the advertising industry is seen as an important partner to combat piracy. The overall conclusion is that there’s still plenty of advertising revenue going around in pirate circles. Major Brands Fund Pirates.

Advertising 145

Advertising Advertising Branding Branding 145

JD Supra Law

OCTOBER 7, 2024

Brands’ social media feeds are getting attention lately, but not always for the right reasons. We’ve covered social media advertising risks in our ADventures in Law blog before. By: BakerHostetler

Social Media 71

Social Media Branding Branding Brands 71

Erik K Pelton

NOVEMBER 19, 2024

The following is an edited transcript of Chapter 21 of my book video Building a Bold Brand: Small Business Concerns Small businesses are just as capable of creating and building great brands as big businesses are. All a business really needs is some creativity and wit so that it can begin building a bold brand via a great name.

Business 130

Business Trademark Social Media Branding 130

Erik K Pelton

DECEMBER 7, 2021

The brands of many professional online gamers have millions of followers and huge profits from endorsements, advertising, merchandise, and more, yet many of them are not protected. Erik provides some trademark tips and guidance for the eSports industry that is applicable to other brand owners, influences, and businesses as well.

Trademark 133

Trademark Advertising Advertising Branding 133

Technology & Marketing Law Blog

JULY 23, 2024

Rebecca Tushnet and I are pleased to announce the seventh edition of our casebook, Advertising & Marketing Law: Cases & Materials. We also have two online-only chapters on housing discrimination (Chapter 20) and political advertising (Chapter 21), both also freely downloadable. Price: $12 * Kindle.

Editing 98

Editing Advertising Advertising Marketing 98

TorrentFreak

FEBRUARY 29, 2024

Keen to attract eyeballs wherever they might be, many of the world’s biggest brands exchanged cold hard cash for an appearance on prominent pirate portals. has performed well, on Wednesday it announced Project Brand Integrity 2.0. still aims to defund pirate sites and protect advertisers from undesirable associations.

Advertising 117

Advertising Advertising Branding Branding 117

JD Supra Law

APRIL 17, 2024

In recent years, the advent of the social media “influencer” has revolutionized advertising. Likewise, influencers create certain content to secure brand deals and attract advertisers. Companies often partner with influencers to market their products, hoping to tap into the influencer’s devoted audience.

Copyright Law 73

Copyright Law Branding Branding Brands 73

IP Watchdog

JULY 24, 2024

When advertisers use the Olympics brand without authorization, the USOC views this as a loss of sponsorship dollars. The Olympics benefits from extra special trademark protection here in the United States.

Cease and Desist 64

Cease and Desist Branding Branding Brands 64

IPilogue

MARCH 22, 2023

According to the complaint, BetterHelp used and revealed consumers’ email addresses, IP addresses, and health questionnaire information to Facebook, Snapchat, Criteo, and Pinterest for advertising purposes”, including “identify[ing] similar consumers and target[ing] them with advertisements for BetterHelp’s counseling service.”

Advertising 105

Advertising Advertising Privacy Settlement 105

TorrentFreak

MAY 26, 2022

For many image conscious consumer-orientated businesses, a key to commercial success lies in carefully calibrated branding and marketing. Thousands of pirate sites rely on advertising to generate revenue but entertainment companies are keen to highlight the downsides of dealing with them. Other issues are even more tricky.

Advertising 139

Advertising Advertising Branding Brands 139

SpicyIP

AUGUST 31, 2023

Recently, there has been an increase in the number of advertisements on social media for perfumes that offer the same fragrance as a luxury one at a reasonably affordable rate. If you have come across such ads and have wondered whether such use of a mark infringes the mark of the luxury brand, then you are not alone.

Trademark 111

Trademark Advertising Advertising Branding 111

JD Supra Law

JULY 22, 2024

Now is a good time for brand owners who are planning promotional activities related to the Olympic games, or have endorsement agreements with Olympic athletes, to review the rules and make sure they are in compliance with advertising “dos and don’ts.” The Olympics are coming! Olympic Committee (“USOC”) have their own guidelines.

Advertising 71

Advertising Advertising Branding Brands 71

JD Supra Law

APRIL 1, 2024

A properly maintained copyright portfolio is essential to any successful brand owner. Copyright can extend to advertisement copy, manuals, visuals, art, photography, storyboards, scripts, film, video, online components, mobile apps, social media posts, websites, music, developed characters appearing in ads, and logos. By: Venable LLP

Advertising 71

Advertising Advertising Social Media Copyright 71

Erik K Pelton

MAY 23, 2022

But I’ve been following the world of gaming and eSports competitions for many years, and in fact, have been lucky enough to work with eSports teams and several gamers to protect their brands. That’s why it is shocking that many of them are not registered with the USPTO and protecting their trademarks.

Trademark 162

Trademark Social Media Branding Branding 162

Erik K Pelton

NOVEMBER 15, 2021

Perhaps you only have one core trademark or perhaps you’re building a portfolio and helping create an entire synthesized brand. Finally, in internet keywords; on your website; in the coding to help attract traffic related to your brand. On media kits; on folders; in brochures; on travel bag tags.

Trademark 147

Trademark Branding Branding Brands 147

IP and Legal Filings

NOVEMBER 22, 2023

Introduction Advertising is an important strategy for a company to sell its products to the customer. Advertising generated awareness about a particular product in among the masses and the reaction of the masses decides the fate of the product. To increase their sales, often companies indulge themselves in comparative advertising.

Fair Use 96

Fair Use Advertising Advertising Branding 96

JD Supra Law

FEBRUARY 5, 2024

Chanel, the renowned French luxury brand, has historically exercised immense control over the distribution of its products, which has led to its concerns about The RealReal advertising itself as a secondhand retailer of authentic Chanel merchandise.1

Advertising 111

Advertising Advertising Branding Brands 111

Traverse Legal Blog

SEPTEMBER 27, 2024

Our technology and internet lawyers are constantly contacted by Amazon sellers trying to protect their brand names and products on the Amazon marketplace. One of the most common brand protection issues involves gray market sellers and counterfeits on Amazon. There’s both good news and bad news.

Branding 52

Branding Branding Brands Marketing 52

IP and Legal Filings

DECEMBER 16, 2024

The fashion industry sector extends beyond simple trademarks, such as logos or brand names, but rather includes characteristics, including colour palettes, product forms, or even the structure of physical store spaces. In an aesthetic-driven industry, these marks are very important for differentiating one brand from another.

Branding 74

Branding Branding Brands Designs 74

The IPKat

JULY 30, 2023

Over to Theodora: Second-hand fashion and trademark rights’ exhaustion under EU law, a guide for brand owners to “wear” this new trend by Theodora Goula Every day, more and more consumers are joining the second-hand fashion movement. Let’s start exploring the above issues from an EU perspective, aiming to give some guidance to brand owners.

Branding 97

Branding Brands Branding Advertising 97

Technology & Marketing Law Blog

OCTOBER 9, 2024

Fifteen years ago, courts generally avoided categorical pronouncements about the legitimacy of competitive keyword advertising. The message from the Second Circuit is plain: stop bringing competitive keyword advertising cases. This ruling doesn’t address the scenario where the advertiser’s ad copy references the trademark.

Advertising 98

Advertising Advertising Trademark False Advertising 98

Olartemoure Blog

FEBRUARY 10, 2024

the Super Bowl moves billions of dollars, mainly through advertising. The National Football League (NFL) , organizers of the event, have created and grown the brand of the Super Bowl to what it is today. Arguably the most important sports event in the U.S.A., THE SUPER BOWL TRADEMARK in 1969 In 1969, the NFL trademarked “Super Bowl”.

Cease and Desist 105

Cease and Desist Trademark Advertising Advertising 105

Erik K Pelton

APRIL 24, 2023

Non-traditional trademarks are some of the most interesting and fun topics to discuss in the world of brand protection. They’re not terribly common for most brands, and that’s part of what makes them interesting. Of course, this does not mean that these brands have exclusive right to use that color in all different ways.

Trademark 130

Trademark Registering Trademarks Branding Branding 130

Erik K Pelton

MAY 9, 2022

Non-traditional trademarks are those things that indicate the source of a brand, but are not brand names, logos, or slogans. And that is one key in doing these things is, if it’s a one off, it’s going to be a lot harder to protect than if it’s something that’s consistently done by a brand.

Trademark 189

Trademark Registering Trademarks Registration Designs 189

IP and Legal Filings

DECEMBER 20, 2024

Introduction Well, the online space is indeed centuries apart from any business process for creating a brand and speaking with its audience; now everything can even protect its intellectual property. This is where trademarks truly reflect as a brand identity and shape a very rapid recognition. It has also brought a lot of challenges.

Social Media 83

Social Media Trademark Branding Branding 83

Indiana Intellectual Property Law

NOVEMBER 22, 2024

According to the complaint, Atlas Van Lines was founded in 1948 and has become a globally recognized brand, with over 430 independent agencies and partners in 140 countries. They own trademarks related to “Atlas,” which have been heavily promoted through advertising, online presence, and community engagement.

Branding 52

Branding Branding Brands Trademark 52

TorrentFreak

OCTOBER 25, 2022

The IWL is shared among brands, advertising companies, agencies and affiliates, who are informed that responsible companies boycott pirate sites because it a) protects their image and b) starves pirate sites of much-needed cash. Total number of brands and total number of advert intermediaries.

Intellectual Property 130

Intellectual Property Advertising Advertising Contracts 130

TorrentFreak

MARCH 1, 2024

Under that new brand, business continued as usual. ACE and others kept up the pressure and in recent months branded Aniwatch one of the most notorious pirate sites. Without an official explanation, we can only speculate as to why the operators have decided to adopt another new brand. ” one user writes.

Branding 116

Branding Branding Brands Advertising 116

Technology & Marketing Law Blog

DECEMBER 10, 2023

The court says that Amazon “easily satisfies” this factor: Plaintiff’s claims are all based on the theory that Defendants ‘continue to allow unlawful sellers to maintain their accounts’ and ‘permit them to advertise’ on Defendants’ website. This argument has failed so many times. Google opinion.

False Advertising 95

False Advertising Advertising Advertising Marketing 95