2040, Advertising and Business - Intellectual Property Pulse

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NAD Gives Net-Zero Claim a Grade of Zero

LexBlog IP

FEBRUARY 22, 2023

As consumers have increasingly looked to see whether the companies they do business with have taken steps to benefit the environment, companies have often responded by announcing environmental goals. Enter now the National Advertising Division. But what does it mean to have a goal? But what type of evidence?

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NAD Gives Net-Zero Claim a Grade of Zero

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