The Rise of Influencer Marketing – Contractual Considerations
IP Tech Blog
MAY 19, 2023
According to the UK’s Department for Digital, Culture, Media and Sport report on influencer culture , the global sector is expected to grow from $6.0 billion by 2025, at a compound annual growth rate of 32%. Potential parties could be, a marketing agency, talent management or PR firms, the individual influencer, or the brand.
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