IP Tech Blog

MAY 19, 2023

billion by 2025, at a compound annual growth rate of 32%. Influencer marketing offers brands a unique opportunity to target and connect with online communities, using a personalized approach. Potential parties could be, a marketing agency, talent management or PR firms, the individual influencer, or the brand.

Marketing 57

Marketing Marketing Contracts Branding 57

LexBlog IP

MAY 19, 2023

billion by 2025, at a compound annual growth rate of 32%. Influencer marketing offers brands a unique opportunity to target and connect with online communities, using a personalized approach. Potential parties could be, a marketing agency, talent management or PR firms, the individual influencer, or the brand.

Marketing 52

Marketing Marketing Contracts Branding 52

The IPKat

MARCH 25, 2025

Eleonora Rosati and Irene Calboli, 2025, OUP). This section extends its analysis beyond legal frameworks to contextualize fashion as a market, shedding light on key revenue streams for fashion brands, such as licensing and merchandising. The IPKat has received and is pleased to host the review of The Handbook of Fashion Law (eds.

Law 59

Law Intellectual Property IP Branding 59

Kluwer Copyright Blog

APRIL 2, 2025

Image by Martina Bulkov from Pixabay In March 2025 the New Zealand Supreme Court confirmed that copyright is relationship property, to be divided accordingly when a qualifying relationship ends. It distinguished between economic rights (which are assignable) and moral rights (which are not assignable).

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Copyright Moral Rights Artwork Licensing 52