Remove 2025 Remove Contracts Remove Marketing
article thumbnail

The Rise of Influencer Marketing – Contractual Considerations

IP Tech Blog

billion by 2025, at a compound annual growth rate of 32%. Influencer marketing offers brands a unique opportunity to target and connect with online communities, using a personalized approach. Parties : Consider the parties involved in the arrangement and ensure that the appropriate parties are reflected in any formal contracts.

article thumbnail

The Rise of Influencer Marketing – Contractual Considerations

LexBlog IP

billion by 2025, at a compound annual growth rate of 32%. Influencer marketing offers brands a unique opportunity to target and connect with online communities, using a personalized approach. Parties : Consider the parties involved in the arrangement and ensure that the appropriate parties are reflected in any formal contracts.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Monday Miscellany

The IPKat

The hybrid event, taking place on 28 and 29 January 2025, will address the latest developments and challenges in geographical indications for craft and agricultural products. Papers in French or English covering any topic related to IP law may be submitted no later than 21 February 2025. More information here. Review the report here.

article thumbnail

[Guest Post] UPC Munich Local Division rules that advertising products under the same name creates a risk of patent infringement

The IPKat

In a case involving a patent for herbicide compositions, the UPC Munich Local Division was asked to consider whether the alleged infringer's marketing of a product within the Contracting Member States under the same brand name as a clearly infringing product sold outside the Member States created a risk of first (or imminent) infringement.

article thumbnail

Why Settle for Taco Tuesday When You Can Have Recurring Tacos – But Is Your Subscription Compliance Program Soft?

LexBlog IP

Subscription marketing is on the rise with some predicting the subscription industry will more than double by 2025. Experts do not forecast this growth will taper off, as it is part of a larger trend of relationship-based marketing. Or perhaps the goal was really to drive app download and loyalty signups.

article thumbnail

Recent Biosimilar Commercialization Developments

LexBlog IP

to commercialize several of Abbott’s oncology, women’s health, and respiratory disease biosimilars for emerging markets in Latin America, Southeast Asia, the Middle East, and Africa. According to the press release, the first molecules subject to the agreement are expected to launch as early as 2025.

article thumbnail

Report on a roundtable on academic publishing and genAI deals – GenAI and copyright series at the Institute of Brand and Innovation Law

Kluwer Copyright Blog

Old contracts many of the contracts that were signed by authors and academics pre-date the LLM/genAI era. Contractual interpretation dictates that the provisions must be given the meaning a reasonable person would have understood the intention of the parties to have been at the time the contract was concluded.