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The Rise of Influencer Marketing – Contractual Considerations

IP Tech Blog

billion by 2025, at a compound annual growth rate of 32%. Influencer marketing offers brands a unique opportunity to target and connect with online communities, using a personalized approach. Potential parties could be, a marketing agency, talent management or PR firms, the individual influencer, or the brand.

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The Rise of Influencer Marketing – Contractual Considerations

LexBlog IP

billion by 2025, at a compound annual growth rate of 32%. Influencer marketing offers brands a unique opportunity to target and connect with online communities, using a personalized approach. Potential parties could be, a marketing agency, talent management or PR firms, the individual influencer, or the brand.

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Biosimilars 2020 Year in Review

Fish & Richardson Trademark & Copyright Thoughts

In February 2020, FDA and FTC took steps to encourage biosimilar competition , with a focus on truthful and non-misleading advertising. Coinciding with this announcement, FDA issued draft guidance titled “ Promotional Labeling and Advertising Considerations for Prescription Biological Reference and Biosimilar Products Questions and Answers.”