plausible critiques of "clinically proven" suffice to plead false advertising
43(B)log
JULY 8, 2024
3d -, 2024 WL 402925, No. 2, 2024) Noriega alleged that Abbott’s PediaSure falsely advertised that it was “[c]linically proven to help kids grow.” Abbott Laboratories, F.Supp.3d 4014 (PAE) (S.D.N.Y. The complaint made methodological critiques of Abbott’s favored studies, which weren’t implausible.
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