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"A S LIVE FOREVER" Fails-to-Function as a Service Mark for Online Retail Store Services, Says TTAB

The TTABlog

97359799 (May 22, 2024) [not precedential] (Opinion by Judge Wendy B. The Board observed that "[t]he critical inquiry in determining whether a proposed mark functions as a trademark is how the relevant public perceives the term sought to be registered." Welch 2024. In re Kirill’s Big Brain, LLC , Serial No.