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Advertising guide for influencers

Olartemoure Blog

On August 14th 2024, the Peruvian Competition and Consumer Authority (INDECOPI) presented the new edition of the Guide to Advertising for Influencers, a key tool for guiding influencers and advertisers on how to engage in responsible advertising practices in the digital environment.

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Latest Federal Court Cases - October 2024

JD Supra Law

3, 2024) In our Case of the Week, the Federal Circuit examined whether a district court erred in dismissing false advertising claims against Crocs Inc. Crocs, Inc. Double Diamond Distribution, Ltd., 2022-2160 (Fed. for allegedly misrepresenting the patent status of their popular footwear products.

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Broadcasts, Advertising, and Promotions Related to the 2024 NCAA Basketball Championships

JD Supra Law

The NCAA national men’s and women’s basketball tournaments will begin on March 17, 2024 and end with the national championship games in early April. Broadcast stations often conduct promotions tied to these tournaments and individual games.

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Crocs Versus Dawgs: The Federal Circuit Holds That Falsely Stating a Product is "Patented" Can Lead to A False Advertising Claim

JD Supra Law

On October 3, 2024, the Federal Circuit held that a false advertising cause of action arises where a party falsely claims that it holds a patent on a product feature and advertises the feature in a manner that causes consumers to be misled about the nature, characteristics, or qualities of the product. Crocs, Inc. 2022-2160).

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UEFA Targets Pirate EURO 2024 Live Streams Before They Start

TorrentFreak

EURO 2024 Pirates With the EURO 2024 tournament starting in Germany tomorrow, the organization and its anti-piracy partners are on high alert. In recent weeks, several sites have put up placeholders for the upcoming EURO 2024 matches. This includes links to EURO 2024 games that are not even ‘live’ yet.

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Second Circuit Tells Trademark Owners to Stop Suing Over Competitive Keyword Advertising–1-800 Contacts v. Warby Parker

Technology & Marketing Law Blog

Fifteen years ago, courts generally avoided categorical pronouncements about the legitimacy of competitive keyword advertising. The message from the Second Circuit is plain: stop bringing competitive keyword advertising cases. This ruling doesn’t address the scenario where the advertiser’s ad copy references the trademark.

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unexplained "3x more cutting power" could be false advertising when comparator was unexpected

43(B)log

22-cv-540-jdp, 2024 WL 3936444 (W.D. 26, 2024) The parties compete in the hand-held gardening tool market. Fiskars advertises some of its products as having “up to 3x more cutting power.” Fiskars Finland OY AB v. Woodland Tools Inc., But Lexmark didn’t preclude this claim.