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The Intellectual Property Court of Japan denied the registration of a color trademarkrequested by Hermès. With this denial, Hermès joins the list of companies that failed to register their color trademarks in Japan. In 2023 this was the case for Louboutin, who failed to register its red color.
Switzerland is just one of many countries where Apple is vigorously expanding its trademark portfolio; it has also successfully registered marks related to the Granny Smith apple in Japan, Turkey, Israel, and Armenia [2]. What does this mean for the global IP rights industry?
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