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Recap: 2023 ANA Annual Advertising and Marketing Law Conference

JD Supra Law

The weekend has just closed on another very rainy Floridian ANA Masters of Advertising Law Conference (Last year we had a hurricane, so this would qualify as an uninspiring upgrade).

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plaintiff has standing to seek injunctive relief against allegedly falsely advertised penile implant

43(B)log

2:22-cv-03391-SSS-PLAx, 2023 WL 5667568 (C.D. 17, 2023) Plaintiff brought the usual California statutory claims against Penuma, a penile implant/procedure, for alleged misstatements about Penuma’s safety and efficacy. International Medical Devices, Inc., Here, we deal only with the claims for injunctive relief.

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Rules for medicinal products advertising

Olartemoure Blog

Resolution 1896 of 2023, contains regulations on non-promotional information, promotion, marketing, and advertising of medicinal products. Advertising and promotion of OTC medicines must be notified to INVIMA prior to launch and will be subject to market surveillance (prior authorization is no longer required). 

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Amazon escapes liability for its Brand Registry advertising

43(B)log

Lei, 2023 WL 6373073, No. 21, 2023) Deetsch alleged that he owned design patents for CPAP pillow products, which the Lei defendants infringed. Amazon’s Brand Registry advertises “Automated Protections” that are “[p]owered by Amazon’s Machine Learning.” 22-cv-1166-RSH-BLM (S.D. Motion to dismiss granted.

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Guide for influencer advertisement

Olartemoure Blog

On August 21, 2023, the Advertising Guide for Influencers of the Federal Consumer Protection Agency (PROFECO) was published in the Official Journal of the Federation (DOF). Among the suggestions in the guide are: E Advertising must be clear, truthful and without misleading information.

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New rules for online gambling advertising

Olartemoure Blog

On 20 October 2023, COLJUEGOS issued Resolution No. ii) advertising investment ceilings were established for the operators. iii) operators must submit to COLJUEGOS each year an advertising investment plan that cannot exceed the defined ceilings. iv) advertising of games or practices not authorized by COLJUEGOS is prohibited.

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Reshaping Gamification in Online Gaming: The Impact of the DPDP Act 2023

IP and Legal Filings

Data operators frequently critically analyze this information to understand better individual preferences, which helps in targeting advertisements, personalizing content, and providing tailored recommendations. This legislation, which was passed by the Lok Sabha on August 7, 2023.

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