2021 False Advertising Marketing Trademark Law 
Technology & Marketing Law Blog
DECEMBER 19, 2021
Earlier this year, I blogged a ruling holding that Seeking Arrangements’ trademark infringement claim against Luxy could proceed because Luxy included Seeking Arrangements’ purported trademarks in its keyword metatags. Yes, this was a 2021 decision. 2021 WL 5936974 (C.D. More Posts About Keyword Advertising.
Technology & Marketing Law Blog
AUGUST 17, 2021
It’s 2021 FFS. The court summarizes the applicable legal standard: We agree with Southwest Recreational, the Ninth Circuit opinions, and the treatise author [McCarthy] that in the context of internet searches and search-engine advertising in particular, the critical issue is whether there is consumer confusion. Adler, P.C.
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Technology & Marketing Law Blog
SEPTEMBER 18, 2023
In this ruling, the magistrate recommends against granting summary judgment to Adler on the trademark claims, likely sending the case to trial. Brown Engstrand * More on Law Firms and Competitive Keyword Ads–Nicolet Law v. Bye, Goff * Yet More Evidence That Keyword Advertising Lawsuits Are Stupid–Porta-Fab v.
Technology & Marketing Law Blog
JULY 25, 2021
If they really wanted to build their business, they could have invested that money into marketing instead of legal fees. Consistent with that, Aliign is spending more marketing dollars to appeal this lawsuit to the Ninth Circuit. 2021 WL 3117239 (C.D. June 7, 2021). More Posts About Keyword Advertising.
Technology & Marketing Law Blog
SEPTEMBER 23, 2021
.” With respect to policy, the majority goes property-absolutist: “Because state property rights can facilitate market exchange, interpreting the § 230(e)(2) limitation to include state intellectual property laws tracks Congress’s pro-free-market goal.” I even agree with the latter point!) Facebook , Nos.
Technology & Marketing Law Blog
SEPTEMBER 14, 2021
Yes, it’s 2021. But trademark plaintiffs and judges are still partying like it’s 1999. The plaintiff is Seeking Arrangements, one of my favorite websites to base my Internet Law exams on. Marketing channels. Luxy Limited , 2021 WL 4134839 (C.D. July 13, 2021). Check your calendar.
43(B)log
OCTOBER 4, 2021
Indeed, the PTO has increased its focus on whether the use an applicant is making is trademark use, as opposed to ornamental or informational use, in its registration decisions. Professor Alexandra Roberts has written an excellent recent article on this, Trademark Failure to Function. Similarly, Sulzer Mixpac AG v. 19-2951 (2d Cir.
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