Be Bold but Never Break the Trademark Mold:Implications of Delhi HC’s Decision in PepsiCo v. Parle Agro
IP and Legal Filings
JUNE 10, 2024
For the Bold” incorporated in its entirety the registered trademark “For the Bold”. The plaintiffs argued that the in Parle Agro’s label, “For the Bold” was prominently displayed and emphasis was given to the contested tagline in all the advertising campaigns. PepsiCo contended in the court, how the tagline “Be the Fizz.
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