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ambiguity over who was first African-American bourbon distiller in Kentucky dooms false advertising claim

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Victory operates as Brough Brothers, which claims it was the first African American owned bourbon distillery in the Commonwealth of Kentucky, with the requisite licenses to operate a distillery by September 2020. By December of that year, it had distilled bourbon and filled its first bourbon barrel in a leased Kentucky facility.

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Retailer has standing to assert Lanham Act false advertising claims against its own supplier

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In summer 2020, AHBP began negotiating with the Lynd defendants for the exclusive license to market and sell a surface disinfectant/cleaner known as “Bioprotect 500” in Argentina. the Lanham Act false advertising claim survived. SA-22-CV-00096-XR, 2022 WL 17086368 (W.D. Comment: This is a proximate cause question.

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Disgorgement in a noncomparative false advertising case: doctrinal drift?

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The Watkins expert calculated Watkins’s lost profits during the Walmart test; the profits Watkins would have realized between 2015 and 2020 if the test had been successful and Walmart had expanded the distribution of Watkins’s black pepper to 3,000 stores; and McCormick’s profits from its reduced-volume tins. The court disagreed. Edriver Inc.,

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two Zillow false advertising cases, divergent outcomes

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2, 2021) Rex sued Zillow and the National Association of Realtors for antitrust and false advertising violations. Surprisingly, the antitrust claims survive, as do false advertising claims agains Zillow. C21-312 TSZ, 2021 WL 3930694 (W.D. NAR “is the nation’s largest trade association for real estate professionals.”

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Microsoft dodges some false advertising claims based on its security offerings

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2020 WL 9210739, No. 6, 2020) From the deepest depths of backlog: Tocmail alleged that Microsoft’s deceptive promotions of its cyber-security service, Safe Links, constituted false advertising and contributory false advertising. This wasn’t enough to state a claim for contributory false advertising. “[T]he

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Another API (c) case with false advertising and contract claims too

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Defendants allegedly copied key components of Trackman’s copyrighted software and falsely suggested, in promotions and advertisements, that defendants were authorized to use the well-known courses in their game. Although the court dismissed a contract claim, copyright and false advertising claims survived.

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TM complainant fails to sink its teeth into unrelated false advertising claims

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Unsurprisingly, the trademark claims survive a motion to dismiss, but associated false advertising claims don’t. VFB alleged trademark infringement, and that the Vampiro Cocktail label’s claims that it is made from 100% agave and with grapefruit were false advertising that would tarnish and dilute VFB’s marks.