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Toblerone – Protecting a brand with Trademark Registration

Sander Law

Toblerone , one of my favourite chocolates, is a great example of protecting a brand with trademark registration. triangular tread design) has been a registered distinguishing guise in Canada since 1969. Since the 2019 Canadian Trademark Act amendments, the term distinguishing guise is no longer used.

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Fourth Circuit Rules that Bacardi May Challenge USPTO's Renewal of HAVANA CLUB Registration via Civil Action Under the APA

The TTABlog

Court of Appeals for the Fourth Circuit has ruled that Bacardi's challenge to the USPTO's renewal of the registration for that mark may be heard in the federal courts. In 2006, Cubaexport was barred from paying the renewal fee for the HAVANA CLUB registration due to a trade embargo. See Bonehead Brands, LLC v. Bacardi & Co.

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Omi in a Hellcat Sued Again, This Time Over Pirate IPTV Brand ‘Reloaded’

TorrentFreak

In November 2019, the US federal government shut down IPTV services operated by Bill Omar Carrasquillo, aka ‘Omi in a Hellcat’ IRS and FBI agents seized “at least” $5.2m Carrasquillo’s ‘Reloaded’ IPTV Branding. Trademark Registration No. from his bank accounts along with a fleet of supercars.

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China: Design Patents and the Metaverse

IP Tech Blog

Fashion brands, artists and entertainers, among others, have started focusing on producing digital work that is revolutionizing the way we perceive art, through the creation of NFTs and commodities. Are they protectable by design patents? Since then, giant companies all over the world ? Other countries are lagging behind. Article 2.4

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China: Design Patents and the Metaverse

LexBlog IP

Fashion brands, artists and entertainers, among others, have started focusing on producing digital work that is revolutionizing the way we perceive art, through the creation of NFTs and commodities. Are they protectable by design patents? Other countries are lagging behind. Overview of current legislation in China. Article 2.4

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[Guest post] Jacquemus x Nike Swoosh Bag: ‘Just Copy It’ or re-appropriation of Nike’s own trade mark?

The IPKat

Both Nike and Jacquemus are brands retaining a remarkable legacy in the realm of fashion … and IP too. The bag was first launched on Jacquemus’ Instagram account and stirred an intense debate among the brands’ audience.

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Branding – Uniqueness and Fame

azrights

There are two drivers of brand asset strength: uniqueness and fame. For example, when you see the swoosh logo of the Nike brand you know it represents Nike even though it may be featured on its own with no name accompanying it. If an asset is less famous, it is more likely to be mistakenly attributed to a competitor’s brand.