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Toblerone – Protecting a brand with Trademark Registration

Sander Law

Toblerone , one of my favourite chocolates, is a great example of protecting a brand with trademark registration. Registered Trademark Rights. In Canada, TOBLERONE has been a registered word mark since 1931 , that’s over 90 years of registered trademark rights! What is a distinguishing guise?

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Trademark Registration in Malaysia

IP and Legal Filings

It might include any letter, word, name, signature, numeral, device, brand, heading, label, ticket, shape of goods or their packaging, colour, sound, scent, hologram, positioning, sequence of motion or any combination thereof. Registration of a trademark is not necessary, but is highly advisable. Who can register a trademark?

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Manolo Blahnik Shoes Can Finally be Sold in China

IPilogue

Historically, China’s trademark system was based on a “first to file” rule , meaning that the exclusive right of a trademark is awarded to the registrant who first applies. As such, no prior use, good faith, or intention for real use of the trademark is required to acquire the exclusive rights over a trademark.

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Brand Protection and Fighting Fakes Online

LexBlog IP

Branding has become more important than ever, particularly in developing an online presence through search engines, various online platforms, and social media. Further, the rise of the “influencer” has opened additional opportunities to deliver brands and products to targeted demographics. Online Marketplace Protection.

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Quick (Kwik? Quik?) on the Draw

LexBlog IP

The only difference is that I recognized it under the Kwik Star brand name. What’s more, QuikTrip would register its first trademark in 1994, making QuikTrip “quick on the draw” for trademark registration. What then are the takeaways from this trademark tale?

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Let the Chips Fall Where They May: Hershey Sues Californian Cookie Maker

IPilogue

The design of Hershey’s cone-shaped small chocolate “Kisses” has been a registered trademark with the United States Patent and Trademarks Office (USPTO) since 1996. Last December , Cookie Department accused Hershey-owned company One Brands LLC of copying one of their trademarks in a California federal court lawsuit.

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From Fruit to Fortune: Apple’s Trademark Journey and Their Fierce Protection Strategy

Intepat

Apple’s multiple trademark oppositions and IP Litigation worldwide has become a part of its broader strategy to maintain exclusive rights to the “Apple” icon and term. Apple could argue transborder reputation, asserting that its brand’s recognition and reputation extend beyond national borders.