2019 Advertising Personality Rights Trademark Law 
IP and Legal Filings
FEBRUARY 20, 2024
ABSTRACT There has been a dramatic increase in the commercial use of celebrity personalities by people not authorized to do so compared to the earlier times. Protecting personality rights has become a growing problem in India due to deepfakes, morphed pictures, etc. Interesting right? Puttaswamy v.
SpicyIP
AUGUST 16, 2021
from Duke University in 2019. PV Sindhu’s Olympics Victory: How Non-Sponsors Skirt the Law by ‘Congratulating’ Athletes. Brands have been active on social media in recent years, trying to imbue their content with human like personality that endears customers to them rather than just putting out traditional advertising.
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SpicyIP
JANUARY 2, 2022
In 2019 Kibow and its exclusive licensee Centaur filed a suit against La Renon and its manufacturer Stanford Labs seeking a permanent injunction alleging that their patent was being infringed. The Court held that the use of the Google Ads program undisputedly qualifies as advertising, which falls under Indian trademark law.
SpicyIP
DECEMBER 30, 2023
[Delhi High Court] On September 20, the Delhi High Court granted relief to film actor Anil Kapoor against the unauthorised use of his image, name, voice, and other traits of his persona for monetary gain, reinforcing his personality rights. Sarl a A Sarogi , where the Court affirmed the position on descendability of publicity rights.
IP and Legal Filings
DECEMBER 6, 2023
the Apex Court held that one of the inherent aspects of the right to privacy as enshrined under Article 21 of the Constitution is the right to prevent others from using the person’s name or likeness without his consent for advertising or non-advertising purposes. State of T.N., 2007, I, no. 125, pourvoi no.
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