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What To Consider When Launching a Cause Marketing Campaign

LexBlog IP

There has been an outpouring of concerned citizens the world over who are hoping to help provide assistance, and a number of brands have launched “cause marketing” campaigns aimed at expressing support for the Ukrainian cause and providing financial assistance to those who are displaced. The Bottom Line.

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Preventing Trademark Infringement or Stifling Healthy Competition? A Look at 1-800 Contacts and its Keyword Advertising Battle

LexBlog IP

It is difficult to remember a time when keyword advertising did not dominate the internet. Most search engines, such as Google, Bing, and Yahoo, maintain keyword advertising programs which allow advertisers to bid on search terms and keywords that drive customers searching for a particular product or service to their website.

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ACE Says It ‘Shut Down’ Two Pirate Sites But That’s Not Quite The Full Story

TorrentFreak

Indeed, we report way more than they do but according to van Voorn, the North American market is being hit hard. From a high of 1,400 illegal platforms in that region in 2019, various anti-piracy campaigns reportedly reduced that number to 238 in 2021. From: TF , for the latest news on copyright battles, piracy and more.

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From Fruit to Fortune: Apple’s Trademark Journey and Their Fierce Protection Strategy

Intepat

The logo, consisting of a stylized apple with a bite taken out of it, is instantly recognizable amongst the consumer base and needs no introductions amongst the market & trade channels. has invested heavily in marketing and brand promotion, making its trademark well-known to consumers. Prior Registration and Use: Apple Inc.

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PrimeStreams IPTV Targeted in Multi-Million Dollar Piracy Lawsuit

TorrentFreak

In late 2019, the IPTV provider found itself being extorted by a hacker who claimed to have obtained the details of around 121,000 of its subscribers. The service was marketed and sold to users via these domains and through social media platforms. PrimeStreams Ignored Warning. The decision could prove costly.

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Elon Musk’s Gifts to Web Scrapers (Guest Blog Post)

Technology & Marketing Law Blog

s Terms of Service (“ToS”) when it created a new account in 2019. seeks only damages based on the reactions of advertisers (third parties) to CCDH’s speech in the Toxic Twitter report, which CCDH created after the scraping. Facebook objected and sent a cease-and-desist letter. The ToS did not define “scraping.”

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Africa IP highlights 2023: Trade marks

The IPKat

Stephen Mouka issued a Cease and Desist Notice to the public after an X user created and shared a limited merchandise bearing the slogan. The Plaintiff was the initial owner of the Trademark “HIT” for mosquito and insect repelling spray in the Tanzanian market but failed to renew its trade mark when it expired.

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