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Preventing Trademark Infringement or Stifling Healthy Competition? A Look at 1-800 Contacts and its Keyword Advertising Battle

LexBlog IP

It is difficult to remember a time when keyword advertising did not dominate the internet. Most search engines, such as Google, Bing, and Yahoo, maintain keyword advertising programs which allow advertisers to bid on search terms and keywords that drive customers searching for a particular product or service to their website.

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From Fruit to Fortune: Appleā€™s Trademark Journey and Their Fierce Protection Strategy

Intepat

Apple could argue transborder reputation, asserting that its brand’s recognition and reputation extend beyond national borders. Inherent Distinctiveness: The Apple logo and brand name are inherently distinctive due to their unique design and association with the company’s products, such as iPhones, iPads, MacBooks, etc.

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What To Consider When Launching a Cause Marketing Campaign

LexBlog IP

There has been an outpouring of concerned citizens the world over who are hoping to help provide assistance, and a number of brands have launched “cause marketing” campaigns aimed at expressing support for the Ukrainian cause and providing financial assistance to those who are displaced.

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PrimeStreams IPTV Targeted in Multi-Million Dollar Piracy Lawsuit

TorrentFreak

On the other, a good product coupled with brand awareness can lead to commercial success, at least until that profile attracts the wrong type of attention. As one of the most recognizable IPTV brands around, PrimeStreams appears to fall into the latter category. PrimeStreams Ignored Warning.

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ACE Says It ā€˜Shut Downā€™ Two Pirate Sites But Thatā€™s Not Quite The Full Story

TorrentFreak

From a high of 1,400 illegal platforms in that region in 2019, various anti-piracy campaigns reportedly reduced that number to 238 in 2021. The sites are taken down in a number of ways, from cease-and-desist warnings to full-blown litigation.

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#MajeMyDogandI: No copyright protection for a selfie in the lift

The IPKat

During Summer 2019, Mercredie became aware of the fall-winter 2019 advertising campaign, entitled #MajeMyDogandI, by ready-to-wear company Maje. As a result, Mercredie sent a cease-and-desist letter to the French brand on 16 September 2019.

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Africa IP highlights 2023: Trade marks

The IPKat

Stephen Mouka issued a Cease and Desist Notice to the public after an X user created and shared a limited merchandise bearing the slogan. Stephen Muoka was seen chanting ā€œELUU Pā€ during the vote counting and collation for the February presidential election.

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