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Can a slogan be protected by copyright? The recent stance of the Italian Supreme Court

Kluwer Copyright Blog

This was not the first time the Italian Supreme Court has taken a position on copyright protection for advertising claims. In 2016, the Court ruled on the slogan “ You are, we car ” used (again) by FIAT to advertise its new “500” car model, without mentioning the name of the author who came up with the catchphrase.

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Understanding Copyright, Trademark and Halloween Costumes

Plagiarism Today

Wtf is a juice demon pic.twitter.com/OxYMWEuoCq — Eli Matthewson (@EliMatthewson) October 1, 2016. Characters are often protected by copyright, even if their fashion is not, but they are also routinely protected by trademark. Trademark infringement, however, isn’t like copyright.

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Inter American Convention allows claims that Lanham Act makes dubious after Abitron; but what about Article III?

43(B)log

But Industria does not advertise or sell its Zenú or Ranchera products in the United States and there are no market surveys specific to the United States for Zenú or Ranchera. In 2016, the Latinfood website contained the phrase “We have products from” followed by marks of imported brands, among which was an image of Industria’s Zenú mark.

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March Madness: Basketball, Brackets, and Branding

LexBlog IP

The NCAA Men’s Basketball Tournament is a major revenue generator for the NCAA, with millions of dollars in advertising and broadcasting deals at stake. One of the key elements of the NCAA’s intellectual property rights is the trademark for the phrase “March Madness.”

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Rapala Billboard Ad Collection for 2020

DuetsBlog

Yes, it’s actually a registered trademark. Rapala: Happy Fishing on Mother’s Day (2012). Rapala Billboard Ads Continue to Engage (2013). Eat More Walleye? Top Ten Questions About Rapala Minnocchio (2015). I Get It, Rapala Will Fill Up Your Fish Cooler! Rapala’s Public Service Announcement? OK, I’ll go first.

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From Fruit to Fortune: Apple’s Trademark Journey and Their Fierce Protection Strategy

Intepat

has a history of prior registration and extensive use of its trademark in India, which further solidifies its distinctiveness and exclusivity in the market. This drive to claim IP rights over a common fruit highlights the global IP rights industry dynamics, where companies compete obsessively over trademarks they may not genuinely need.

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Mischief, Manifestation, and the Michelin Trademark!

SpicyIP

Also, the plaque carried a fork, knife, and plate symbol (see also image 2) which was introduced by Michelin in the 2016 edition of the Paris Michelin Guide, as a brand new L’assiette’ or The Plate symbol to recognise restaurants that ‘simply serve good food’. What is a Michelin Star in Terms of Intellectual Property Law?