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March Madness: Basketball, Brackets, and Branding

LexBlog IP

The NCAA Men’s Basketball Tournament is a major revenue generator for the NCAA, with millions of dollars in advertising and broadcasting deals at stake. One of the key elements of the NCAA’s intellectual property rights is the trademark for the phrase “March Madness.”

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Understanding Copyright, Trademark and Halloween Costumes

Plagiarism Today

Wtf is a juice demon pic.twitter.com/OxYMWEuoCq — Eli Matthewson (@EliMatthewson) October 1, 2016. Characters are often protected by copyright, even if their fashion is not, but they are also routinely protected by trademark. Trademark infringement, however, isn’t like copyright.

Copyright 245
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From Fruit to Fortune: Apple’s Trademark Journey and Their Fierce Protection Strategy

Intepat

has a history of prior registration and extensive use of its trademark in India, which further solidifies its distinctiveness and exclusivity in the market. This drive to claim IP rights over a common fruit highlights the global IP rights industry dynamics, where companies compete obsessively over trademarks they may not genuinely need.