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The development of Artificial Intelligence, from being able to create edited photos to now generating deepfake videos that cannot be distinguished from real videos, has created an imminent threat to intellectual property rights and personalityrights specifically. and includes both commercial and non-commercial aspects.
Explaining why and how such seemingly innocuous posts infringe on the shooter’s personalityrights, we are pleased to bring to our readers this post by SpicyIP intern Tejas Misra. Image from here Manu Bhaker’s Olympics Victory: Do Brands Violate Publicity Rights by Putting out Congratulatory Posts?
Publicity rights have attracted considerable recognition in the field of intellectual property rights. Merely put, it is an individual’s right to handle the commercial use of their name, image, individuality and personalbrand. Hence Cristiano Ronaldo’s Publicity rights were bagged by Mint Media for 6 years.
Introduction Personalityrights refer to a person’s ability to safeguard his or her identity in the context of a property or privacy right. Celebrities value these rights since their names, images, or even voices may be inappropriately used in commercials by various businesses to increase sales. Puttaswamy v.
Recently, Bollywood Director Karan Johar [1] filed a case against the makers of “Shaadi Ke Director Karan Aur Johar” for using his name in the title of their movie without permission, this lawsuit has sparked again the debate relating to personalityrights in India. Topps Chewing Gum Inc. [2] Rajagopal v.
What are Publicity Rights? Publicity rights or personalityrights are rights of an individual to control the commercial usage of their identities, such as name, image, voice, and any similar characteristics. In Shivaji Rao Gaikwad v. However, for the purpose of public education, the characteristics may be used.
Background Ferrari used the Testa Rossa brand for a front-engine race car in the 1950s. For decades, the applicant has been in trade mark disputes with car manufacturers, particularly over licensing claims due to the reproduction of the car manufacturers brands on model cars.
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