The TTABlog

MARCH 11, 2025

As to conceptual strength, the Board found the mark to be arbitrary, but as to commercial strength, there was no evidence regarding the number of units sold, revenue generated, advertising or promotion, or third-party publicity for opposer's paper food containers, paper bags and cups. ProMark Brands Inc. GFA Brands, Inc.,

Registration 49

Registration Branding Branding Brands 49

TorrentFreak

OCTOBER 18, 2022

After obtaining permission from the court in late April, MPA investigators began serving third-party subpoenas on advertising brokers including Amobee, Exponential Interactive, Oracle Corporation, Yahoo Ad Tech, AdSupply, Aragon Advertising, Insticator, and Outbrain, plus Amazon and Google. Arm’s Length Advertising.

Advertising 143

Advertising Advertising Business Reporting 143

IP and Legal Filings

FEBRUARY 24, 2025

A recent trend in branding, however, is the use of non-traditional trademarks such as haptic markings. These markings play a crucial role in differentiating brands and improving the customer experience. The importance of tactile branding in the space, beverage, and high-end goods industries has been well-established. [1]

Trademark Law 52

Trademark Law Trademark Law Branding 52

IP and Legal Filings

NOVEMBER 23, 2023

Merely put, it is an individual’s right to handle the commercial use of their name, image, individuality and personal brand. Publicity, such as character, reputation and personal brand, will be protected under various statutes, such as the Copyright Act 1957 and the Trade Marks Act 1999.

Intellectual Property 105

Intellectual Property Privacy Branding Branding 105

IP and Legal Filings

JUNE 10, 2024

PepsiCo had registered the tagline “For the Bold” as a trademark in 2013 for its Doritos tortilla chips and used it extensively for promotions when it was launched in India in 2015. As evidence, advertisements featuring on Parle’s Facebook Page on 28 th November 2020 and 3 rd January 2021 were presented before the court.

Trademark 98

Trademark Advertising Advertising Registering Trademarks 98

IPilogue

MARCH 6, 2023

While Louboutin’s products retail for JPY80,000 ($613) and over and fall within the luxury brand market, Eizo’s shoes occupy the affordable or no-name brand markets, with an average retail price of JPY17,000 ($130). 2015-29921 ).

IP 59

IP Branding Branding Brands 59

Erik K Pelton

DECEMBER 20, 2022

Besides Mariah, there were many other celebrity trademark stories this year, as more an more celebrities launch more and more brands. On November 7 th , Conde Nast sued Drake and 21 Savage for $4 million for false advertising and infringing Vogue’s trademarks. 2015: [link]. The firm has registered more than 4,000 U.S.

Trademark 130

Trademark Non-Fungible Tokens All Rights Reserved False Advertising 130

The TTABlog

FEBRUARY 16, 2022

It sells ROMA brand frozen pizza in supermarkets in 29 states. million on advertising from 2017-2020, garnering $81 million in revenues from 2015-2020. However, opposer did not provide information regarding its market share or regarding advertising expenditures by its competitors. It spent $2.3

Advertising 90

Advertising Advertising Registration Branding 90

TorrentFreak

JUNE 22, 2023

In February 2015, Nomm suddenly surfaced in Alexandria, Virginia, the district where the Megaupload indictment had been filed three years earlier. A talented graphic designer, Bencko was responsible for Megaupload’s logo and ensuring that other sites in the group looked good and accommodated advertising properly.

Graphic Design 145

Graphic Design Reporting Designs Design 145

IP and Legal Filings

OCTOBER 26, 2023

This is generally done by giant corporations and brand names to survive the competition and swallow the small businesses for gains. The modus operandi of bullying and legal threats which are baseless by large entities gets initiated by serving a cease and desist notice which contains threats of instituting a trademark infringement suit.

Cease and Desist 105

Cease and Desist Trademark Registering Trademarks Business 105

43(B)log

SEPTEMBER 7, 2021

And Defendants began saying that they planned to expand into the display-advertising business: putting ads on a vehicle’s digital signage, a rider’s mobile app, and on digital screens like electronic billboards. But in 2019, Uber Technology allegedly began preparatory steps to enter the advertising business. Starting in 2012, Uber Inc.

Graphic Design 59

Graphic Design Advertising Advertising Technology 59

Technology & Marketing Law Blog

AUGUST 5, 2022

The court is emphatic that the accounts “served as critical advertising platforms for JLM’s products affiliated with the Hailey Paige brands.” Gutman and JLM employees worked together to strategize as to how best to leverage the social media platforms to market the HP brands.” The court also found “Ms. Teamsters Loc.

Social Media 119

Social Media Ownership Business Branding 119

IP Tech Blog

FEBRUARY 1, 2023

The Advertising Standards Authority (ASA) has banned four separate adverts which relate to electric plug-in mini heaters. Although the ads which were investigated were placed by different advertisers, the ads were representing the same mini-heater product. None of the advertisers responded to the ASA.

Advertising 48

Advertising Advertising Branding Branding 48

TorrentFreak

APRIL 29, 2022

A month later, DISH and NagraStar followed up with a new lawsuit claiming that former SetTV operators Jason LaBossiere, Sean Beaman, and Stefan Gollner had launched three new pirate IPTV services/brands. Since 2017, Dish has been struggling to keep its stock price up from its 2015 and 2017 peaks,” LaBossiere’s answer begins.

Television 96

Television Licensing Branding Branding 96

The IPKat

DECEMBER 17, 2021

According to the SCA, the target market for the products was made up of discerning consumers who were more concerned with the precise brand of watch they required, and who would be less likely to be deceived or confused by the limited similarities between the marks.

Trademark 74

Trademark IP Registering Trademarks Branding 74

Patently-O

JUNE 25, 2024

The basic setup involves a drug that has several different approved uses; with the branded manufacturer holding patents covering only some of the uses. Although the generic typically makes a profit on these sales, it those profits pale in comparison to the profits lost by the branded company. June 25, 2024). 355(j)(2)(A)(viii).

Marketing 89

Marketing Marketing Patent Branding 89

Indiana Intellectual Property Law

AUGUST 6, 2021

Evansville, Indiana – In 2004, the Coca-Cola Company launched its Full Throttle® energy drink brand, which was later apparently acquired by Monster Beverage Company (“Monster”) in 2015. Since 2015, Energy claims it has spent over $22.6 million dollars in promoting the Full Throttle® brand.

Cease and Desist 52

Cease and Desist Trademark Branding Branding 52

The IPKat

JUNE 11, 2022

Do a quick Google search and you will find many sites explaining the history and significance of the phrase to Apple and its branding, and how it brought a new wave of popularity and interest to a floundering Apple company as of 1997.

Advertising 97

Advertising Advertising Reporting Registration 97

Intepat

MAY 16, 2023

If the property of a person can be protected, likewise, when a popular celebrity like Amitabh Bachchan faces possible harm regarding his brand, the same can be protected under his right to publicity. If that usage does not direct to any particular famous person then it would not lead to infringement of publicity rights.

Branding 98

Branding Branding Brands Personality Rights 98

IP and Legal Filings

OCTOBER 28, 2023

A feature of trademark law known as trademark dilution gives the brand owner exclusive rights to the mark, providing them a strong and recognisable trademark. In accordance with a provision of trademark law known as trademark dilution, the owner of a brand may. 2015) What is trademark dilution? What is Trademark Dilution?

Trademark 98

Trademark Registering Trademarks Trademark Law Branding 98

KMK Blog

DECEMBER 17, 2019

You may be tempted this time of year to create advertising featuring The Elf on the Shelf ® (“TEOTS”) interacting in humorous ways with your product or service. While your audience may engage and enjoy such a campaign, TEOTS products should not be used to promote or endorse your products or brands. DON’T!

Intellectual Property 40

Intellectual Property Advertising Advertising Branding 40

LexBlog IP

FEBRUARY 1, 2023

The Advertising Standards Authority (ASA) has banned four separate adverts which relate to electric plug-in mini heaters. Although the ads which were investigated were placed by different advertisers, the ads were representing the same mini-heater product. None of the advertisers responded to the ASA.

Advertising 40

Advertising Advertising Branding Branding 40

The TTABlog

NOVEMBER 6, 2023

[The] evidence indicates that there was bona fide domestic use of the CS mark on amplifiers in the ordinary course of trade from 2012 through 2015. In the 2012-2015 period, Respondent’s domestic sales, measured in dollar amounts, were in the five-to-six figure range annually. emphasis by the Board).

Registration 61

Registration Branding Branding Brands 61

Greenspoon Marder LLP

MARCH 27, 2018

Sometimes the works in question are reproduced on clothing, other times the works are featured in advertising and marketing campaigns. Rime asserted Vince Camuto exploited his work, brand and persona by using his art as a centerpiece in the ad campaign. The terms of the settlements were not disclosed.

Copyright Infringement 52

Copyright Infringement Copyright Settlement Advertising 52

JIPL Online

APRIL 9, 2021

Brands have recently begun to co-opt this form of communication in an attempt to capitalize on the prevalence and effectiveness of memes. [ii] xi] See Diana Bradley, 5 Brands Insert Themselves into the Viral ‘Distracted Boyfriend’ Stock Picture , PRWEEK (Aug. 8, 2015), [link]. xii] See, e.g., Skager, supra note i. 21, 2021).

Copyright Infringement 98

Copyright Infringement Copyright Intellectual Property Blogging 98

43(B)log

OCTOBER 4, 2021

But genuine fact issues remained on whether J-B Weld’s advertising of “Made in USA” was false and whether Illinois Tool had standing. While Illinois Tool sat on its hands, not only did J-B Weld’s sales grow, but it expanded its brands into more stores and launched new variants (like “Perma-Lock Green”).

False Advertising 69

False Advertising Advertising Advertising Trademark 69

IP and Legal Filings

APRIL 19, 2023

Several Indian celebrities like Baba Ramdev and famous actress Kajol have followed the branding route to avoid misuse of their names. However, Section 2(m) appropriately includes the term “names” in its definition of “trademark”1. In Titan industries v. M/S Ramkumar jewellers, CS (OS) No.2662/2011,

Personality Rights 98

Personality Rights Privacy Moral Rights Copyright 98

IP and Legal Filings

MAY 17, 2024

A very common way of marketing a product is to have it advertised and endorsed by celebrities that the public holds in good opinion. Varsha Productions,2015 (62) PTC 351 (Madras). In this technologically advanced age, success or failure of a business depends heavily on the marketing strategies that have been adopted.

Personality Rights 97

Personality Rights Intellectual Property Social Media Intellectual Property Law 97

43(B)log

AUGUST 1, 2022

ICC develops model building codes and standards; it sued a competitor, UpCodes, for false advertising (Lanham Act, NY GBL, and common law unfair competition). A plaintiff cannot state a false advertising claim based on such a statement because, by definition, it cannot be proven false. UpCodes Inc., 2022 WL 3008706, F.4th

False Advertising 45

False Advertising Law Advertising Advertising 45

43(B)log

JUNE 20, 2022

From 2011 to now, defendants continued to sell music and merchandise and to promote music videos and other media under the Darkside name, including creating a website to advertise their music and distributing sound recordings through Spotify, YouTube, and SoundCloud. The complaint didn’t rebut the presumption of prejudice.

Music 59

Music Branding Branding Brands 59

43(B)log

FEBRUARY 21, 2024

Downloads declined after a 2015 peak. Facebook advertising for the 2014 app continued until 2016 or 2019 and remained available for download; even though the Pebble Watch was discontinued in late 2016, WCT’s principal testified that “there remains a loyal following among the Pebble Watch community.” Peloton’s core brand is Peloton.

Marketing 59

Marketing Marketing Trademark Registration 59

IIPRD

FEBRUARY 27, 2021

But that doesn’t mean that before this incident Swift was not aware of her IP Rights; For example, in June 2015 Apple had planned to begin a new music streaming service; during a three-month trial period, Apple intended to offer subscribers the service for free by not paying any royalties. IPR and Branding.

Music 40

Music Branding Branding Brands 40

LexBlog IP

APRIL 11, 2022

The broader issue is whether all brands should reassess their general green claims to make sure they are appropriately qualified. This was followed by another set of cases in 2015 against multiple large retailers. Then, in 2013, the FTC settled with a group of large retailers that had received the letters. One group paid $1.26

Settlement 52

Settlement Blogging Branding Branding 52

43(B)log

JANUARY 5, 2024

The parties settled in 2015; defendants agreed to cease their use of those marks and to avoid the words “Florida” and “Virtual” together in a mark. While multiple witnesses testified as to Plaintiff’s significant marketing and advertising efforts, that alone is not indicative of strength. statements as evidence of confusion.

Branding 59

Branding Branding Brands Marketing 59

Intepat

NOVEMBER 14, 2022

When you file for a trademark in India, an indispensable requirement is finding out the trademark classification of your goods or services under which you must file your brand. Advertising; Business management, organization, and administration; Office functions. Trademark Classification.

Trademark 98

Trademark Registering Trademarks Registration Music 98

43(B)log

SEPTEMBER 8, 2021

Defendants’ Teflon survey found that 88% of consumers understand “organic protein” to be a category of products rather than a brand name. Also, marketing representatives mistakenly placed Orgain’s shelf talkers—the advertisements that stick out from shelves in stores—on defendants’ products in Walmart stores, or vice versa.

Copying 83

Copying Marketing Marketing Social Media 83

DuetsBlog

JUNE 15, 2020

Top Ten Questions About Rapala Minnocchio (2015). Rapala Taunts a Monster? Rapala: Happy Fishing on Mother’s Day (2012). Rapala Billboard Ads Continue to Engage (2013). Eat More Walleye? I Get It, Rapala Will Fill Up Your Fish Cooler! Rapala’s Public Service Announcement? Rapala’s 2018 Fishing Opener Billboard Ads (2018).

Registering Trademarks 52

Registering Trademarks Trademark Branding Brands 52