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Best of 2013: Arnold Palmer and the Perfect Brand

Likelihood of Confusion

As seen in the Benny Goodman case in the TTAB, celebrity, brand power and trademark rights may outlive a celebrity’s peak performing years, but will bear fruit only as long as the roots. The post Best of 2013: Arnold Palmer and the Perfect Brand appeared first on LIKELIHOOD OF CONFUSION™.

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A Decade of FTC v. Actavis: The Reverse Payment Framework is Older, but Are Courts Wiser in Applying It

JD Supra Law

In 2013, the United States Supreme Court significantly changed the landscape of patent settlements in the pharmaceutical industry with its FTC v. Actavis, Inc. Originally published in the ABA Antitrust Law Journal. By: White & Case LLP

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Best of 2013: WAL-ZYR versus ZYRTEC: Allergic to legislating trademark law?

Likelihood of Confusion

First published February 14, 2013. The post Best of 2013: WAL-ZYR versus ZYRTEC: Allergic to legislating trademark law? I have no problem using the TTABlog for a blog launching point every week. Why would I when I can riff on a post such. appeared first on LIKELIHOOD OF CONFUSION™.

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Common Mistakes to Avoid When Registering a Trademark

IP and Legal Filings

Introduction Registration of a trademark is an important step toward building a brand on solid ground. Today, in a competitive marketplace, the difference between a successful strategy for the long-run has to do with brand identity. That should represent your brand and not explain it.

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Landmark Trademark Battles: Shaping Brand Protection Globally and in India

IP and Legal Filings

Protection of trademarks is important for the following reasons: Preservation of brand identity Prevention of customer confusion Business investment protection Fair Competition Innovation in branding Famous infringement cases within the areas of intellectual property underline complex legal issues and stakes involved. Dongre and Ors.

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Putt this in your pipe and smoke it

Likelihood of Confusion

Originally posted 2013-04-24 14:31:12. Republished by Blog Post PromoterPutt-putt — miniature golf, right? Yes, but, PUTT-PUTT — registeredtrademark for miniature golf services!

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The ugly side of branding

Likelihood of Confusion

Originally posted 2013-02-06 13:58:13. The post The ugly side of branding appeared first on LIKELIHOOD OF CONFUSION™. Republished by Blog Post PromoterWho but the ultimate trademark pig the NFL would make unwilling third parties endorse their sponsors? Makes me want to throw a SUPER BOWL PARTY!