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Keyword Advertising and Trademarks

Selvam & Selvam Blog

In this day and age, internet is a powerful tool for advertising with limitless reach and keyword advertising is the most popular form of digital advertising. Google AdWords, Google’s flagship program that facilitates keyword advertising is no stranger to legal controversies. What are Keywords?

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Be Bold but Never Break the Trademark Mold:Implications of Delhi HC’s Decision in PepsiCo v. Parle Agro

IP and Legal Filings

PepsiCo had registered the tagline “For the Bold” as a trademark in 2013 for its Doritos tortilla chips and used it extensively for promotions when it was launched in India in 2015. For the Bold” incorporated in its entirety the registered trademark “For the Bold”. Antox India (P) Ltd.

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Inter American Convention allows claims that Lanham Act makes dubious after Abitron; but what about Article III?

43(B)log

But Industria does not advertise or sell its Zenú or Ranchera products in the United States and there are no market surveys specific to the United States for Zenú or Ranchera. Advertisements made for Latinfood Zenú products used the phrase “una deliciosa tradición,” which translates to “a delicious tradition.”

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Africa IP Highlights #2: The trademarks arena

The IPKat

The Plaintiffs highlighted specific instances where the Defendants falsely represented themselves as the Plaintiffs when applying for work for the Kenya Film Commission’s Technical Proposal KFC/OT/05/2013/2014 by using the Plaintiffs’ trademark ‘ACAL' without the Plaintiffs’ authority or consent.

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Rapala Billboard Ad Collection for 2020

DuetsBlog

Rapala Billboard Ads Continue to Engage (2013). Yes, it’s actually a registered trademark. Rapala’s “More Hits Than Google” Billboard Update (Photo Included) (2009). Good Bye Google, Hello Whudjagiddumon? Rapala Taunts a Monster? Rapala: Happy Fishing on Mother’s Day (2012). Eat More Walleye?

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SpicyIP Weekly Review (February 6- February 12)

SpicyIP

Regardless, it sent a cease and desist to the defendants in 2022 who have a shop in Jaipur with a similar name and have registered the word mark in 2013. Delhi High Court directs Registry to advertise KFC’s ‘Chicken Zinger’ trademark. Khan Chacha Hyderabadi Biryani and Ors.

Designs 52
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Time for the 12 O'Clock Boyz to go: court shuts down (c)/TM lawsuit against documentary & feature film about Baltimore bikers

43(B)log

Plaintiffs also alleged infringement of Monbo’s right of publicity, unjust enrichment, and violations of the Lanham Act and related Maryland trademark law. Defendants' 2013 documentary Both parties’ works are “docu-fiction” set in Baltimore. Defendants' 2013 documentary Both parties’ works are “docu-fiction” set in Baltimore.