Publicity Rights: An analysis of Amitabh Bachchan V. Rajat Nagi & Ors.
Intepat
MAY 16, 2023
A fraudulent lottery-winning message with Amitabh Bachchan’s voice from KBC was viral through various social media platforms and many people fell into this trap. Subsequently, Amitabh Bachchan filed a suit in the court claiming a violation of publicity rights. What are Publicity Rights?
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