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From DVDs to OTT, the entertainment domain has come a long way owing to rapid digitalization affecting creative authorship over their creations [1]. Recent court decisions have clarified the scope of copyright in film screenplays, personality rights, and underlying works concerning contentcreation and licensing in broadcasting.
Now, further initiatives are needed to support the tailoring of a copyright regime, in contract and statute, to encourage the use of reversion provisions. Finally, Thomas queries whether copyright or contract is the more apt regulator of online platforms.
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