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Introduction Personality rights refer to a person’s ability to safeguard his or her identity in the context of a property or privacyright. Celebrities value these rights since their names, images, or even voices may be inappropriately used in commercials by various businesses to increase sales. Puttaswamy v.
In India, personality rights are not formally recognised. However, the twin concepts of privacy and publicity rights are gradually evolving through judicial interpretations. The issue of safeguarding personality rights has grown in prominence because of the rising exploitation of various celebrities and renowned individuals.
Simply Life India (2023) (“Anil Kapoor”) (in paragraph 53), wherein the Court, had ruled in favour of safeguarding the distinct personality rights of celebrities, including the rights of endorsement and privacy, against widespread online exploitation and unauthorised commercial use. Baby Gift House & Ors.
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