Technology & Marketing Law Blog

AUGUST 30, 2023

This is fine, but it deviates from courts’ efforts over the years to come up with multi-factor variations specific to keyword advertising. For example, 9th Circuit courts used the “Internet trinity” factors in the 2000s, and then switched in 2011 to a unique four-factor test from the Network Automation. LoanStreet v.

Advertising 89

Advertising Advertising False Advertising Trademark 89

Technology & Marketing Law Blog

JULY 25, 2021

Aliign “is an event, lifestyle, and apparel company” allegedly with a first trademark use in 2011. If they really wanted to build their business, they could have invested that money into marketing instead of legal fees. lululemon appeared first on Technology & Marketing Law Blog.

Advertising 107

Advertising Advertising Settlement Trademark 107

Technology & Marketing Law Blog

SEPTEMBER 14, 2021

The court starts its trademark analysis nostalgically: “Turn back the clock to the Internet’s nascent age—1999.” Netscape and 2011 Network Automation cases modified it. Marketing channels. Luxy appeared first on Technology & Marketing Law Blog. ” (How about this: let’s not).

Advertising 101

Advertising Advertising Trademark Settlement 101