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Given the disparity in negotiating power between a platform the size of Twitch and individual creators, Twitch is better situated to take on the burdens of negotiating a music licensing solution on behalf of all of the creators who drive traffic to their site. [i] For those unfamiliar with the platform, Twitch.tv
From DVDs to OTT, the entertainment domain has come a long way owing to rapid digitalization affecting creative authorship over their creations [1]. Recent court decisions have clarified the scope of copyright in film screenplays, personality rights, and underlying works concerning contentcreation and licensing in broadcasting.
In the UK, copyright debates came to a head in 2011 with the Hargreaves Report. Copyright debates now focus on the use of copyright content in generating (creating) content, which is currently done at the start of the value chain by artists, studios, writers, production companies etc. Spotify licenses whole catalogues).
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