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v] Instead, these companies often opt to shift the associated risk of contentcreation and navigating licensing on to the creators themselves and wait until the last minute to implement more sensible, less destructive solutions that may cost them a bit more than doing nothing. For those unfamiliar with the platform, Twitch.tv
In the UK, copyright debates came to a head in 2011 with the Hargreaves Report. The presumed assumption was that Googles dominance had benefited from fairuse exceptions in US copyright law, which the UK lacked. Copyright cannot stop technology firms from moving into the content-creation-end of the value chain.
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