2011 Advertising Personality Rights 
SpicyIP
MARCH 25, 2025
& Ors that has once again brought to the spotlight the debate of balancing the protection of celebrity personality rights and the freedom of expressions and parodical use. Rights or Wrong?: Are We Going in the Correct Direction for Personality Rights? India Pride Advisory Private Ltd. &
The IPKat
SEPTEMBER 27, 2023
The IPKat has received and is pleased to host the following contribution by Danish Katfriends Jakob Plesner Mathiasen and Thit Nymand Nisbeth (both Gorrissen Federspiel) on the interplay between AI, deepfakes, and personality rights in the form of image/publicity rights. The lights dim, and the film rolls. Think again.
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IP and Legal Filings
APRIL 19, 2023
Introduction Personality rights refer to a person’s ability to safeguard his or her identity in the context of a property or privacy right. Celebrities value these rights since their names, images, or even voices may be inappropriately used in commercials by various businesses to increase sales. Puttaswamy v.
SpicyIP
AUGUST 2, 2024
Explaining why and how such seemingly innocuous posts infringe on the shooter’s personality rights, we are pleased to bring to our readers this post by SpicyIP intern Tejas Misra. Moreover, these advertisements may also lead many viewers to misconstrue the message as an endorsement of the brand by the athlete themselves.
IP and Legal Filings
DECEMBER 6, 2023
the Apex Court held that one of the inherent aspects of the right to privacy as enshrined under Article 21 of the Constitution is the right to prevent others from using the person’s name or likeness without his consent for advertising or non-advertising purposes. 2662/2011 Douglas v. State of T.N.,
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