Zara vs. Boungiorno and the possibility (or not) of using third-party trademarks
Garrigues Blog
FEBRUARY 5, 2024
regarding the use of the ZARA trademark. We will examine the impact of the ruling in cases involving the use of third-party trademarks. Buongiorno was an internet and mobile telephone network provider that, in 2010, launched an advertising campaign for a paid subscription to a messaging service for receiving content via SMS.
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