Can Celebrity Catchphrases be Intellectually Protected?
IIPRD
OCTOBER 28, 2023
However, outside the realm of brand marketing, when celebrities make use of a phrase, to the point of it becoming associated to them, it becomes a catchphrase of their own. She trademarked the term in February 2007, and since then, it has become her “signature catchphrase.” They ended up settling the case outside the court.
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