43(B)log

JUNE 16, 2022

Defendants NGT and NGE advertised an ability to help customers terminate their timeshare contract or ownership; other defendants were part of the exit process. As detailed below, none of the advertising specifically mentioned Diamond, nor did it direct, instruct nor encourage consumers to stop paying on their timeshare obligations.

False Advertising 57

False Advertising Advertising Advertising Contracts 57

43(B)log

MAY 2, 2022

This is important because the proposed settlement of this class action against manufacturers/distributors of Neuriva brain-health-promotion products requires only small changes in marketing claims. This is despite the fact that the underlying complaint alleges that the products do not provide any actual tangible benefits. million. (If

Settlement 116

Settlement Advertising Advertising Marketing 116

Delaware Intellectual Property Litigation Blog

SEPTEMBER 25, 2021

Plaintiff is not seeking lost sales, lost market share, or lost goodwill, . . [and and that] Plaintiff did no corrective advertising.” 2005) for courts to consider when deciding whether to grant disgorgement damages in a trademark infringement action. Thus, the Court granted the motion with respect to actual damages.

Trademark 66

Trademark Advertising Advertising Copying 66

Technology & Marketing Law Blog

JUNE 29, 2022

1-800 Contacts first appeared on this blog on February 9, 2005, my second day of blogging. This is the correct way to analyze the mark similarity factor in competitive keyword advertising cases, though many courts have not taken this approach. More Posts About Keyword Advertising. WhenU (2d Cir. Keyword Ads. Proximity of goods.

Trademark 107

Trademark Advertising Advertising Blogging 107

43(B)log

APRIL 12, 2024

The court explains: Ashford University was founded in 2005, when Zovio, which had never offered any degree programs, purchased a small campus-based religious university located in Iowa. Zovio renamed the school Ashford University (Ashford) and transformed it into an enormous online institution that was marketed as a traditional university. [It

False Advertising 57

False Advertising Law Reporting Marketing 57