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Preventing Trademark Infringement or Stifling Healthy Competition? A Look at 1-800 Contacts and its Keyword Advertising Battle

LexBlog IP

Trademark owners have sued both search engines and advertisers who purchase the keywords, alleging that the use of their trademark in this capacity creates a likelihood of confusion among consumers. Alternatively, should trademark owners have a responsibility to aggressively protect their intellectual property?

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Think Keyword Metatags Are Dead? They Are (Except in Court)–Reflex v. Luxy

Technology & Marketing Law Blog

The court starts its trademark analysis nostalgically: “Turn back the clock to the Internet’s nascent age—1999.” The court recounts the perennially problematic Brookfield case and how the 2004 Playboy v. 1-800 Contacts. * FTC Explains Why It Thinks 1-800 Contacts’ Keyword Ad Settlements Were Anti-Competitive–FTC v.

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A Look Back at India’s Top IP Developments of 2024

SpicyIP

Putting an End to some long standing Trademark Disputes Some of the longest-running battles in Indian Trademark Law have finally reached their conclusions! While these cases raised critical questions in Trademark Law, what truly unites them is the sheer time it took for the courts to deliver a verdict.

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