2004, False Advertising and Trademark Law - Intellectual Property Pulse

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2004

False Advertising

Trademark Law

influencers aren't advertisers' agents, materiality can be common sense, & more in supplement case

43(B)log

FEBRUARY 17, 2022

Thus, any false advertising claim would lie against Albaum, not [directly] against ChromaDex. But the court held that “the FAQs as a whole do not qualify or dispel the notion that Brenner was the one who discovered NR and that he did so in 2004.”

Advertising

Advertising Advertising False Advertising Marketing

Think Keyword Metatags Are Dead? They Are (Except in Court)–Reflex v. Luxy

Technology & Marketing Law Blog

SEPTEMBER 14, 2021

The court starts its trademark analysis nostalgically: “Turn back the clock to the Internet’s nascent age—1999.” The court recounts the perennially problematic Brookfield case and how the 2004 Playboy v. ” (How about this: let’s not). Netscape and 2011 Network Automation cases modified it.

Advertising

Advertising Advertising Trademark Settlement

influencers aren't advertisers' agents, materiality can be common sense, & more in supplement case

Think Keyword Metatags Are Dead? They Are (Except in Court)–Reflex v. Luxy

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