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influencers aren't advertisers' agents, materiality can be common sense, & more in supplement case

43(B)log

Was this commercial advertising or promotion? Elysium argued that the website as a whole was a referral website for Tru Niagen, which advertised Tru Niagen at the top of every page. Thus, any false advertising claim would lie against Albaum, not [directly] against ChromaDex. You can find out more here: [link].

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Think Keyword Metatags Are Dead? They Are (Except in Court)–Reflex v. Luxy

Technology & Marketing Law Blog

The court starts its trademark analysis nostalgically: “Turn back the clock to the Internet’s nascent age—1999.” The court recounts the perennially problematic Brookfield case and how the 2004 Playboy v. More Posts About Keyword Advertising. ” (How about this: let’s not). Purchaser care.