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INTRODUCTION For a long time, logos, names, and jingles have been the mainstays of trademarklaw. A recent trend in branding, however, is the use of non-traditional trademarks such as haptic markings. These markings play a crucial role in differentiating brands and improving the customer experience.
The single color or color combination of a product’s packaging can obtain Trademark Protection only if it is capable enough to be recognized by the general public as unique or belonging to a specific brand. 2003 (27) PTC 478 Del. It also encourages safeguarding the interests of the traders and consumers in the market.
Non-conventional or Non-Traditional trademarks such as sounds, color, shape, scent or any other motion marks have emerged as a new innovative tools widely being used in the todays changing and competitive market era that redefine how brands connect with the public at large.
Today, several generic terms that we use, such as ‘escalator,’ ‘xerox,’ ‘cellophane,’ sound common but were once protected as trademarks. Simply put, trademark genericization is the death of the mark as it no longer acts as a source indicator of the brand owner.
As highlighted by Burger King US, it has registered its trademark Burger King in several jurisdictions including India over the years. While its first registration for the brand name in India (1979) was under Class 16 [Paper & Paper Products] , the trademark was registered w.r.t. to restaurant services only in 2006.
Another crucial change is abolishing the national regime of exhaustion of IP rights for certain goods and brands. The list includes such well-known brands as Apple, HP, Panasonic, Siemens, Tesla, and Volkswagen. The list includes such well-known brands as Apple, HP, Panasonic, Siemens, Tesla, and Volkswagen.
As a result, the Mickey Mouse copyright was then set to expire at the end of 2003. Although the original Mickey Mouse’s copyright protection will expire at the end of 2023, Disney will still be able to protect the Mickey Mouse brand through trademarklaw.
He was unmistakably aware of the nuances regarding colours in trademarklaw. Broadly speaking, trademarks are of two types: traditional and non-traditional. [1] Notwithstanding the essence of this finding, this is too narrow an interpretation of the true spirit of trademarklaw. 2003) 27 PTC 478 at para 63.
Although Kobe started his career with Adidas, he changed to Nike in 2003, and he stayed there for the rest of his life. Well, if the uptick in activity at the Trademark Office is any indication of what’s to come, we may see the late Mamba’s estate launch its own brand. So what now?
There have been several instances wherein the Courts have granted protection and recognized marks as Well-Known Trademarks. One such instance was the recent case involving the renowned Basmati Rice Brand ‘DAAWAT’. It is the case of the Plaintiff that it is one of the 50 most renowned brands among Food Companies in North India.
Introduction Brand owners and traders have long embraced numeral creativity to captivate consumers. Names like 7-eleven, 5 Star, 7Up, and 99acres resonate with consumers, widely reflecting the innovative use of number as brand identities.
However, outside the realm of brand marketing, when celebrities make use of a phrase, to the point of it becoming associated to them, it becomes a catchphrase of their own. Positionin India Indian judicial position regarding copyright and trademark of celebrity catchphrases is not clear. For instance, in the U.S.A.,
Further, it was alleged that they were diluting and tarnishing the brand by publishing AI-generated deepfake content using the said characters image and appearance across online platforms, including pornographic websites, which, the plaintiff argued, was detrimental to the overall reputation and goodwill amassed by the show over the years.
INTRODUCTION The historical narrative of color as a trademark unfolds as a captivating voyage intertwined with the evolution of branding methodologies and legal frameworks. The significance of trademarking colors lies in their profound impact on consumer perception and brand identity. In Colgate Palmolive Company And Anr.
This distinct packaging assists the consumers in associating a product with a particular brand which helps in developing the goodwill and reputation of the brand. Also, the scope of trade dress protection is comparatively a lot broader than the protection offered by the trademarklaw. Anchor Health &Beauty Care Pvt.
The Federal Circuit’s pair of decisions provide guidance on how logos factor into the design patent infringement inquiry, and begin to tease-out differences in policy concerns underlying design patent law versus trademarklaw. For trademark infringement under the Lanham Act, likelihood of consumer confusion is a key requirement.
As a result, the Mickey Mouse copyright was then set to expire at the end of 2003. Although the original Mickey Mouse’s copyright protection will expire at the end of 2023, Disney will still be able to protect the Mickey Mouse brand through trademarklaw.
It’s not possible to “trespass” an intangible asset; any legal protection for the asset comes from contract law (but the plaintiffs gave a license) or IP law, such as copyright law, which the plaintiffs aren’t invoking. Citing a 2003 Ninth Circuit case, Kremen v. It didn’t.
No wonder I’m getting flashbacks to 2003. As I explained in my discussion of the Rick Astley lawsuit , right of publicity and trademarklaw provided viable claims to Bette Midler and Tom Waits when imitations of their voices were used in advertising. Soundalikes: No Actual Sounds, No Actual Infringement?
Joost Kist Memex (2003) , par. But, as Nick March has said , there is no turning back as “the power of sound to build emotional connections between consumers to brands has become evident. The equity of an instantly recognisable – ideally catchy – sound that creates subconscious connections with a brand is immense.
At the first instance this practise may look harmless, Since the brand does not officially associate with the organisers, it may pretend to believe as there is no use or direct infringement of the logo or name of the event. This type of marketing practise is known as ambush marketing practise. What Is Ambush Marketing?
The Trial Court granted an interim injunction, restraining DS Drinks from using the mark, reasoning that “SWING” was the dominant part of Hector Beverages brand and had acquired significant goodwill. Skullcandy Inc vs Galaxy Mobile Plaza Ors on 11 March, 2025 (Delhi District Court) Image from here. The plaintiff, Skullcandy Inc.
Kiranakart contended that their ZEPTO mark had generated immense goodwill since 2021, and they have invested heavily in branding and operations. Interestingly, the respondent had also opposed Kiranakarts trademark application in Class 35, despite having no active use of his mark. Addisons Paint & Chemicals Ltd. A Test or a Hurdle?
Jeanne Fromer (with Beebe and Stein), An Empirical Picture of TrademarkLaw We are running out of competitively effective word marks. Inadequacy of TM law: visual depletion and congestion; difficulty handling visual similarity in confusion analysis; difficulty handling visual distinctiveness in the sense of source identification.
2003) (quoting Mark S. 471, 500 (2003)). [16] Lemley, What the Right of Publicity Can Learn from TrademarkLaw , 58 Stan. 903, 930 (2003) (“[T]here is good reason to think… that the right of publicity is unconstitutional as to all noncommercial speech, and perhaps even as to commercial advertising as well.”). [24]
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