Can Tactile Marks Be Effectively Protected Under Trademark Law?
IP and Legal Filings
FEBRUARY 24, 2025
INTRODUCTION For a long time, logos, names, and jingles have been the mainstays of trademark law. A recent trend in branding, however, is the use of non-traditional trademarks such as haptic markings. These markings play a crucial role in differentiating brands and improving the customer experience.
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