Remove 2002 Remove Intellectual Property Law Remove Privacy Remove Trademark Law
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Advent of AI Voice Generation and Threat to Personality Rights

IP and Legal Filings

There are no separate legal provisions for these rights and they have been included under the existing Intellectual Property laws. The concept of passing off under trademarks law was used to provide relief to the plaintiff. It is a common tort law aspect and can be used for unregistered trademarks.

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Publicity Rights: An analysis of Amitabh Bachchan V. Rajat Nagi & Ors.

Intepat

For instance, famous Bollywood actor Shah Rukh Khan has registered his name “Shah Rukh Khan” and the initials “SRK” as a trademark to protect his publicity rights. Publicity Rights Under Indian IP Law In India, there is no direct statute that governs publicity rights in the intellectual property law regime.