Remove 2002 Remove Brands Remove Marketing Remove Registration
article thumbnail

Hotels, Ice Cream, and Shoes as Canvases for Great Brands

DuetsBlog

Hotels, Ice Cream, and Shoes as Canvases for Great Brands. . Seth Godin has written about how Nike is a great brand because we can imagine what a Nike hotel would look like. . Speaking of ice cream, Ben & Jerry’s is another great brand , like Nike. . How about another test of brand strength? . sneakerheads.

article thumbnail

Monster Energy Co. Sues Fitness Company for Alleged Trademark Infringement

Indiana Intellectual Property Law

Hammond, Indiana – Monster Energy Company (“Monster”), the Plaintiff, claims to be a nationwide leader in marketing and selling ready-to-drink beverages. Apparently, Monster launched its MONSTER ENERGY® drink brand including its ® mark (the “Claw Icon”) in 2002. Since 2002, Monster asserts it has spent over $8.5

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Legal Discernment On The Co-Existence Of Similar Trademarks

IP and Legal Filings

To profit on the reputation of another brand, competitors began copying marks or acquiring deceptively similar trade marks with a desire to obtain the goodwill of well-known marks. 1] This empowers an enterprise to market its product effectively and allows consumers to differentiate between products of identical natures or classes.

article thumbnail

Publicity Rights: An analysis of Amitabh Bachchan V. Rajat Nagi & Ors.

Intepat

If the property of a person can be protected, likewise, when a popular celebrity like Amitabh Bachchan faces possible harm regarding his brand, the same can be protected under his right to publicity. The Trade Marks Act, 1999 governs trademark law in India and provides for the registration, protection, and enforcement of trademarks.

article thumbnail

Deceptive Similarity in Trademark

IP and Legal Filings

Trademark represents the reputation and goodwill of the brand or company and gives its owner exclusive right to use the mark. pronounced “Exactly”), the brand Exactly Corp. The plaintiff manufactured and market it under the trade mark AZIWOK. In evaluating claim of market reputation. certification mark etc.

article thumbnail

Attars and Agarbattis: Protecting Traditional Cultural Expressions through non-conventional Trademarks

SpicyIP

Olfactory marketing is not only employed by restaurants for their food, but is also often utilized in supplementing branding because just like a logo, it helps the consumer identify the experience associated with a service or product. Issues and Barriers to the Registrability of Smell-marks. Deutsches Patent und Markenant.

Trademark 126
article thumbnail

India – Trademark Protection in the Hospitality Industry

Kashishipr

By establishing a brand name, a service provider in the hospitality industry can benefit from having many customers and build a good reputation. A trademark refers to any mark capable of being represented graphically, identifying the products or services of one and distinguishing them from those of others in the market.