Applicant’s Lack of Transparency Clouds TM Registration
Patently-O
APRIL 1, 2022
No trademark by which the goods of the applicant may be distinguished from the goods of others shall be refused registration on the principal register on account of its nature unless it … (e) Consists of a mark which (1) when used on or in connection with the goods of the applicant is merely descriptive or deceptively misdescriptive of them.
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