Landmark Trademark Battles: Shaping Brand Protection Globally and in India
IP and Legal Filings
SEPTEMBER 12, 2024
3] [Image Sources: Shutterstock] Starbucks vs. Charbucks: This long-running dispute from 2001 to 2013 over a small New Hampshire coffee roaster’s use of “Charbucks” for dark roast coffee, arguing that Starbucks had diluted its famous trademark, places a number of issues regarding trademark dilution and parody at the very centre of this case.
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