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The development of Artificial Intelligence, from being able to create edited photos to now generating deepfake videos that cannot be distinguished from real videos, has created an imminent threat to intellectualpropertyrights and personalityrights specifically. Image Sources: Shutterstock] In D.M.
Recent court decisions have clarified the scope of copyright in film screenplays, personalityrights, and underlying works concerning content creation and licensing in broadcasting. and undoubtedly creating such content includes the distribution of any intellectualpropertyrights to their respective authors.
Considering the same, the Courts have started providing remedies under the scope of personalityrights wherein protection is granted against the unauthorized use of names, images, voice, likeness, dialogues or traits of popular celebrities. To be honest, under the current system, the scope of protection is limited.
Furthermore, the Information Technology Act of 2000 makes it a crime to copy or transfer data from another person’s device without their permission. This recorded music is frequently sold at significantly lower prices than market rates, resulting in massive losses for music producers.
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